The toxicity in the air caused by pollution and industrial gas emissions is slowly destroying some of the Earth’s most precious regions, such as the Arctic. The Arctic is what helps cool the planet, which means the changes in the Arctic climate are massively important because it affects the rest of the Earth, explaining many of the natural disasters we have had recently in some of our biggest forests.
To my surprise, a company that isn’t an environmental organization has decided to take the matter in their own hands. Natural Records Studios, an interactive entertainment studio that uses Virtual Reality technology, created an interactive digital film that shows very realistically the effects of the climate change in the Arctic, from the ice melting to the polar bears struggling to survive.
Here’s what revolutionary about their film: they utilized their VR technology, which is the immersion of users and virtual 3D worlds through ‘‘special’’ glasses, to create this real-time experience that gives us all the chance to see what is happening in the Arctic for ourselves. With this interactive digital film, you get the life the experience, which is what creates the shock value and pushes us to make a serious change, to stop denying the problem.
They are releasing a free app titled V3NOW, which is a platform you can use to browse a library for full-length films, like Netflix, but in the interactive form of VR. The moment you select the film of your choice and put your HTC Vive glasses on, which are what allows you to view the 3D film, you get to live a surreal experience. To view their films, such as The Arctic, you can pre-order V3NOW, which is compatible with the App Store, Google Play, Sony PlayStation VR, Oculus Rift, and HTC Vive.
Dr. Joshua Cohen, who also specializes in Film/Video-Based Therapy and Virtual Reality, says that ‘’as a clinically prepared researcher, the use of cinema in VR will help to further the field of film/video-based therapy and Virtual Reality so that people can experience tomorrow’s cinema today’’ and that ‘‘V3 Now combines artistry and technical prowess in their achievement of developing hyperrealism in the Virtual Reality and Cinema arenas. ’’
Their main goal is to innovate today’s artificial reality technology, they decided to bring attention to it differently than their competitors by raising awareness and spreading a message encouraging society to protect the environment at all costs rather than project themselves as entertainers only. They want to push the boundaries within their sector, to not just be scientists, but to be a good example to us all. Like Dana-Maria Faneker, the founder of CaptainVR says: ‘‘Never like before you can drop someone in a learning environment and get the best result possible. […] VR, AR & AI are going to transform the way we connect, communicate and educate.’’
Natural Records Studios have proved with the help of their educational VR that anyone, regardless of their status or their sector, can find a way to spread the word and help save our home.
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